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We help young companies start-up and scale-up.

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We are execution consultants with 20+ years of real battle experience in building brands, developing differentiated products and transforming business models.

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What We Do

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build robust brand

Build Robust Brands

Our team works with enterprises to develop a strong brand positioning and a proprietary brand-market development model that helps fuel growth.
develop differentiated product

Develop Differentiated Products

We work alongside our clients to create regulatory compliant, differentiated products and services in the food and beverage, personal care, healthcare, nutrition and other consumer spaces.
transform business models

Transform Business Models

Information Technology, digital transformation processes and top-of-the-line e-commerce thinking to deliver business results.

How We Work    

NorthSide® has a practitioners’ approach to consulting. Our team fully integrates along with the client team to develop a working relationship and follows a four-step approach:

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Formulate strategy
and seek buy-in

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Develop an
operating plan

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Execute proof
of concept

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Execute a longer-term plan to ensure tangible results

again
dnd
eastern
gnc
godaddy
hiphop
jackfruit365
luvit
matchmove
popxo

Case Studies

All projects involve strategy formulation and end-to-end in-market execution.

Incubated a new category from idea to launch for a mid-sized FMCG company

A mid-sized FMCG company wanted to leverage their core brand equity to enter new categories and wide...

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Incubated India’s first talent platform for the hospitality sector

During the COVID-19 period, our client with experience in the hospitality sector was looking to laun...

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Home & kitchenware brand grows e-commerce sales by 12X

After achieving initial traction at the time of launch, a home & kitchenware brand’s sales...

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The value-added portfolio of a CPG company grows by 4.5X with the help of a first-in-category innovation

A category market leader in the CPG industry wanted to develop a consumer insight that could scale i...

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Developed 14 new innovation opportunity segments to drive growth for a category market leader in the CPG industry

A market leader in the CPG industry was looking for new growth avenues for their core brand, which a...

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Featured Insights  

Article

Why CPG firms should leverage incubator partnerships

Incubating new brands or product lines and making them independently successful is quite different f...

More than 20+ years in the game of building brands & businesses and we're looking to build further, together with you.

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