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We help young companies start-up and scale-up.

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We are execution consultants with 20+ years of real battle experience in building brands, developing differentiated products and transforming business models.

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What We Do

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build robust brand

Build Robust Brands

Our team works with enterprises to develop a strong brand positioning and a proprietary brand-market development model that helps fuel growth.
develop differentiated product

Develop Differentiated Products

We work alongside our clients to create regulatory compliant, differentiated products and services in the food and beverage, personal care, healthcare, nutrition and other consumer spaces.
transform business models

Transform Business Models

Information Technology, digital transformation processes and top-of-the-line e-commerce thinking to deliver business results.

How We Work    

NorthSide® has a practitioners’ approach to consulting. Our team fully integrates along with the client team to develop a working relationship and follows a four-step approach:

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Formulate strategy
and seek buy-in

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Develop an
operating plan

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Execute proof
of concept

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Execute a longer-term plan to ensure tangible results

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dnd
eastern
gnc
godaddy
hiphop
jackfruit365
luvit
matchmove
popxo

Case Studies

All projects involve strategy formulation and end-to-end in-market execution.

Health food startup grows 70X with a new proposition

The client was looking for a consumer strategy and proposition to help achieve product-market fit fo...

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Develop and execute a new proposition for a large player in the consumer durables industry

Business Need Refresh a heritage brand and develop a proposition that stretches across multiple cate...

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New Positioning delivers an organic growth of 3X for a healthcare company

The client was looking to position a product and develop a pipeline of innovative products based on ...

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Helped develop and execute a new brand positioning, which delivered a persuasion of 90%

The client was looking to position the product in a highly competitive red ocean market where the pr...

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Delivered 10X growth on a start-up brand in the personal care space

The client was looking to set up a new business from the ground up and engaged NorthSide to develop ...

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Featured Insights  

Article

Building a Marketing Execution Engine for Start-ups

The ‘perfect’ ingredients for the success of a startup and SMEs would be a great idea, robust st...

More than 20+ years in the game of building brands & businesses and we're looking to build further, together with you.

Get In Touch