We are execution consultants with 20+ years of experience

NorthSide has a practitioners'
approach to consulting

We are NorthSide. A strategy and execution company that partners with young businesses in their start-up and scale-up journey to help build robust brands, develop differentiated products and transform business models.

Our clients get the advantage of our real working experience on big and small brands across MNCs, family owned corporations and consulting companies.

What We Do angle-arrow

Our clients span across the consumer space in Food & Beverage, Personal Care, Healthcare, Consumer Technology, Nutrition, the Edcuation sector and Consumer Technology Spaces.


Years of Proven


Average growth


Clients span across F&B, personal care, healthcare, nutrition, education and consumer technology spaces


Months - Average length of our engagements

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Meet the team  

vidur vyas

Vidur Vyas

Vidur is responsible for overseeing the company’s global growth and ensuring NorthSide delivers on its mission.

He was formerly the Chief Marketing Officer at PepsiCo India Foods, Sr. Director Global Nutrition Group & Beverage Innovation, PepsiCo India Region and VP Marketing, hike. Vidur has also got rich consulting experience with Accenture and as an external advisor to Bain & Company. A thought leader, he was invited to be part of panel discussions on brand building and e-commerce at the Harvard Business School.

gaurav mehta

Gaurav Mehta

Gaurav, passionate about reflecting the “consumer voice” in business, he continues where he left off the post a 22-year career with PepsiCo India in a variety of consumer-facing roles. He was formerly Head of Insights, Analytics, Digital Marketing & Media at PepsiCo India; Category Director, Global Snacks Brands, PepsiCo India Foods.

He has a wide array of functional skills from strategic growth planning, category & business development to brand positioning, communication & architecture, along with deep expertise in the area of consumer segmentation, having worked on global consumer segmentation projects across categories.

bhavna gupta

Bhavna Gupta

Bhavna leads the firmwide creative at NorthSide. With 20 years in advertising, she has been a former Creative Director & Associate Vice President at JWT. Bhavna has been instrumental in building major FMCG brands like Maggi Noodles, Everyday, Sunrise Coffee, Kitkat, Horlicks, Mirinda, Lays, Kurkure and Quaker.

She is the originator of many great ideas like "Tedha hai par mera hai "and "Lays no one can eat just one. Lagi bet".

sanjeev wadhwa

Sanjeev Wadhwa

Sanjeev has more than 20 years of experience in Sales & Marketing with MNC and family-run corporations. With deep experience in sales execution he is passionate about building GTM systems ground up, building sales capability & delivering last-mile execution.

He was formerly, President Sales & Marketing at Bambino and Head Sales at Haldiram. He has also worked across many FMCG brands in different sales positions in F&B, Personal Care & Telecom.

dr. tsr murali

Our esteemed R&D Partners - Urjita Food Business Consultants

Dr. TSR Murali is the Founder & Business Head of Urjita Food Business consultants, based at Gurgaon, Delhi NCR. Dr. Murali has over 28 years of experience and is widely known within the Industry and Academia for his expertise in the areas of innovation, new product & process development, packaging development, nutrition, regulatory, food safety quality assurance and operational excellence.

He was formerly the Executive Director – R&D at PepsiCo ‐ India Region for over 15 years, Chief of Research and Development with Mother Dairy Fruits and Vegetable Private Limited, and head of R&D Con-Agra (Agro Tech Foods). He has won several Industry awards in India & Global awards with the various MNC’s he has served & is also in the advisory boards of reputed national institutes of science & technology.


Best Jobs. Best People.

Join us and you’ll be able to build a more diverse and fulfilling career - whether you are a new graduate or an experienced professional - in a supportive ecosystem founded on our values of commitment, teamwork, and excellence.

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Case Studies

All projects involve strategy formulation and end-to-end in-market execution.

More than 20+ years in the game of building brands & businesses and we're looking to build further, together with you.