The NorthSide® team works with enterprises to develop a strong brand positioning and a proprietary brand-market development model.
This model is deployed to build brand equity, enable growth in underdeveloped markets and unlock growth opportunities in the developed ones. With optimal utilisation of the available advertising & marketing budgets, we ensure sustained growth regardless of the spends being low or high.
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In the F&B space, we specialise in creating proprietary, fully tested and legally compliant actual physical products with our R&D partners.
Clients also trust NorthSide to run innovation modules, which include idea generation, actual product development to commercial launch in the consumer products space and to develop product ideas for the digital world in the consumer technology space using a proprietary benefit segmentation model.
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We help clients run innovation and start-up modules that involve idea generation, market assessment, concept development and validation.
If required, clients also engage NorthSide for product development, concept-product validation and end-to-end in-market execution.
The NorthSide® team works with innovation-oriented clients and supports them with the use of Information Technology, digital transformation processes and top-of-the-line e-commerce thinking to deliver business results.
In certain cases, clients also engage NorthSide for transformation and execution of traditional Go-To-Market sales and distribution systems.
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NorthSide can help advise set up and run a fully functional e-commerce system, which includes setting up products on the client website and market places and driving e-commerce sales by using our experiment-learn-repeat-grow methodology.
If required, key content pieces to drive sales in line with brand positioning can be developed by NorthSide.
This is our most popular module where clients work with NorthSide from idea generation to end-to-end in market execution and then continue to engage with us to grow the business as per aligned objectives.
Typical integrated work streams include idea generation, concept creation and validation, product development and validation, and in-market execution to scale-up the business.
In certain cases, clients also use NorthSide as their outsourced marketing department.
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All projects involve strategy formulation and end-to-end in-market execution.
A mid-sized FMCG company wanted to leverage their core brand equity to enter new categories and wide...
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After achieving initial traction at the time of launch, a home & kitchenware brand’s sales...
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During the COVID-19 period, our client with experience in the hospitality sector was looking to laun...
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A category market leader in the CPG industry wanted to develop a consumer insight that could scale i...
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The client was looking to scale up their business, which was restricted to a few geographies and a f...
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