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To grow requires a deep understanding of the end consumer. With our expertise, we help design research and execute research using traditional and digital methods to uncover insights that fuel growth.

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Featured Insights

Insights In Action

Right amount of iodine helps mental development among children

Tata Consumer Products wanted to drive the relevance of their signature product – Tata Salt among ...
Insights In Action

Small things make a big difference

Tata Consumer Products was looking to scale up a first-in-category, innovation Tata Salt -Immuno, wh...
Article

Do traditional consumer businesses need product management?

“We got rid of the classic product management function. Apple didn’t have it either. We morp...
Article

Getting timing right

The tasks that man has had to do to get by in life have remained stable over time. The need for shel...
Article

Innovating for existing consumers can help large players realise growth faster

Innovation has always been a key agenda item for most large companies, although it often only become...
Insights In Action

Women hesitate to use hair removal creams at home because of their bad odour

In a cluttered women’s hair removal market, NorthSide identified that women hesitate to use hair r...
Insights In Action

Helped identify ‘speed of action’ as an important variable

In the cluttered category of mosquito repellents, where most players play on the proposition of ‘p...
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We are NorthSide. A strategy and execution company that partners with young businesses in their start-up and scale-up journey to help build robust brands, develop differentiated products and transform business models.

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