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Category: Insights In Action

Article

Women hesitate to use hair removal creams at home because of their bad odour

In a cluttered women’s hair removal market, NorthSide identified that women hesitate to use hair removal creams at home because of their bad odour. This insight was used to create an innovative charcoal-based hair removal cream along with a campaign to market the product.
Article

Helped identify ‘speed of action’ as an important variable

In the cluttered category of mosquito repellents, where most players play on the proposition of ‘power’, NorthSide helped identify ‘speed of action’ as an important variable that would allow the brand to differentiate. This insight was taken forward using ‘study moments’ as an occasion to own and executed with agency partners.
Article

Leveraged a deep cultural belief and married it with the insights impacting category usage

Northside leveraged a deep cultural belief and married it with the insights impacting category usage to arrive at a compelling proposition for the brand. Through observation & research, it was found that most gym beginners drop off within a short while because they are discouraged with not getting adequate results. The cultural belief in India, […]
Article

Identified ‘nose’ care as a potential opportunity

NorthSide helped identify the opportunity to create and market products that take care of the ‘nose’ area for women, which is an underserved market, as well as a neglected part of the woman’s face. It then helped develop a claim on blackhead removal for the nose strips product of the brand, which was marketed using […]

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