Article
Small things make a big difference
Tata Consumer Products was looking to scale up a first-in-category, innovation Tata Salt -Immuno, which was a zinc-fortified salt variant that helped in building immunity. NorthSide identified a key insight- small things make a difference-Chhoti chhoti cheezon se bahut faraq padta hai, conceptualised and fully executed the positioning by developing a TV and digital campaign. […]