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Category: Insights In Action

Article

Right amount of iodine helps mental development among children

Tata Consumer Products wanted to drive the relevance of their signature product – Tata Salt among consumers. NorthSide worked with the client and executed the 360 campaign by bringing together insights, the relevance of iodine in the mental development of children, and food values to make their age-old proposition relevant for modern-day consumers. The campaign […]
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Small things make a big difference

Tata Consumer Products was looking to scale up a first-in-category, innovation Tata Salt -Immuno, which was a zinc-fortified salt variant that helped in building immunity. NorthSide identified a key insight- small things make a difference-Chhoti chhoti cheezon se bahut faraq padta hai, conceptualised and fully executed the positioning by developing a TV and digital campaign. […]
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In a busy world, home-makers want families to enjoy the time they spend together

Brand Surya wanted to refresh the positioning to build an umbrella brand that could stretch across lighting & consumer durables with the same proposition. Through extensive consumer research, NorthSide helped identify a common product benefit and a relevant consumer insight – lighting and consumer durables help in mood transformation and home-makers want their family to […]
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When the taste is awesome, you forget everything around you

Havmor wanted to leverage the IPL season to drive brand salience, brand persuasion and drive business outcomes. NorthSide advised the business and marketing team to focus on the taste of Havmor ice-creams & desserts, build a clear band archetype, and helped identify and use a local-cum-national celebrity and tie-up with an IPL franchise. As strategy […]
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Women hesitate to use hair removal creams at home because of their bad odour

In a cluttered women’s hair removal market, NorthSide identified that women hesitate to use hair removal creams at home because of their bad odour. This insight was used to create an innovative charcoal-based hair removal cream along with a campaign to market the product.
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Helped identify ‘speed of action’ as an important variable

In the cluttered category of mosquito repellents, where most players play on the proposition of ‘power’, NorthSide helped identify ‘speed of action’ as an important variable that would allow the brand to differentiate. This insight was taken forward using ‘study moments’ as an occasion to own and executed with agency partners.
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Leveraged a deep cultural belief and married it with the insights impacting category usage

Northside leveraged a deep cultural belief and married it with the insights impacting category usage to arrive at a compelling proposition for the brand. Through observation & research, it was found that most gym beginners drop off within a short while because they are discouraged with not getting adequate results. The cultural belief in India, […]
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Identified ‘nose’ care as a potential opportunity

NorthSide helped identify the opportunity to create and market products that take care of the ‘nose’ area for women, which is an underserved market, as well as a neglected part of the woman’s face. It then helped develop a claim on blackhead removal for the nose strips product of the brand, which was marketed using […]

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