Case Study

Health food startup grows 70X with a new proposition

The client was looking for a consumer strategy and proposition to help achieve product-market fit for a new high-fibre product, which had been in the market for a few years but was not getting traction among consumers.

NorthSide developed a brand proposition by uncovering new consumer insights, redesigned the packaging to communicate the proposition, developed a key visual with a tagline, setup and managed e-commerce operations to drive revenue.

Key insight

  • Consumers like to try and eat healthy BUT prefer options that are simple to use & understand


  • Targeted a lifestyle disease as the key segment for the product
  • Identified product related feedback and improved the product
  • Re-vamped packaging in line with health and wellness and natural product codes
  • Developed sharp consumer claim on pack, targeting the lifestyle disease segment
  • Added graphics & easy-to-understand and use instructions on pack
  • Created a consumer facing key visual and a tagline
  • Developed & fully executed e-commerce for the brand, PR execution, jump-shifting growth


  • 70X revenue growth vs. baseline in 24 months
  • 4+ star rating on major e-commerce marketplace
  • No.1 selling brand in the category on e-commerce

We are NorthSide. A strategy and execution company that partners with young businesses in their start-up and scale-up journey to help build robust brands, develop differentiated products and transform business models.

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