Case Study
The client was looking for a consumer strategy and proposition to help achieve product-market fit for a new high-fibre product, which had been in the market for a few years but was not getting traction among consumers.
NorthSide developed a brand proposition by uncovering new consumer insights, redesigned the packaging to communicate the proposition, developed a key visual with a tagline, setup and managed e-commerce operations to drive revenue.
Key insight
Approach
Results
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