The client, a multi-national brand in India for many years, was facing growth challenges and was looking to jump-start growth in a competitive category with local and multinational players.
NorthSide helped develop a growth strategy, developed and executed the brand positioning via a 360 in-market program across traditional media, digital and social media touchpoints, and e-commerce.
Revenue Growth: +2X over a 9-month period
Measured Brand Interest +3X
1. NorthSide analyzed the portfolio and developed a strategy to focus on core brands.
2. Using consumer research, NorthSide was able to segment the market and develop a sharp single-minded proposition for core brands, which helped attract new users and also grow usage amongst existing users.
3. Developed a 360 campaign (using partner agencies) and executed it across traditional media, social and digital media, and e-commerce platforms to drive growth.
4. Monitored the execution weekly for over 6 months to optimize results and drive growth