Author: Vidur Vyas

NorthSide helped identify the opportunity to create and market products that take care of the ‘nose’ area for women, which is an underserved market, as well as a neglected part of the woman’s face.

It then helped develop a claim on blackhead removal for the nose strips product of the brand, which was marketed using BTL and ATL across traditional media, digital and social media and e-commerce.

More than 20+ years in the game of building brands & businesses and we're looking to build further, together with you.