Insights In Action

Small things make a big difference

Tata Consumer Products was looking to scale up a first-in-category, innovation Tata Salt -Immuno, which was a zinc-fortified salt variant that helped in building immunity.

NorthSide identified a key insight- small things make a difference-Chhoti chhoti cheezon se bahut faraq padta hai, conceptualised and fully executed the positioning by developing a TV and digital campaign.

The execution helped break the clutter and drive persuasion in quantitative consumer testing.


Insights, positioning and end-to-end creative execution: NorthSide

Production: Prime Focus Technologies

We are NorthSide. A strategy and execution company that partners with young businesses in their start-up and scale-up journey to help build robust brands, develop differentiated products and transform business models.

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