Insights In Action
Tata Consumer Products was looking to scale up a first-in-category, innovation Tata Salt -Immuno, which was a zinc-fortified salt variant that helped in building immunity.
NorthSide identified a key insight- small things make a difference-Chhoti chhoti cheezon se bahut faraq padta hai, conceptualised and fully executed the positioning by developing a TV and digital campaign.
The execution helped break the clutter and drive persuasion in quantitative consumer testing.
Insights, positioning and end-to-end creative execution: NorthSide
Production: Prime Focus Technologies