Insights In Action

When the taste is awesome, you forget everything around you

Havmor wanted to leverage the IPL season to drive brand salience, brand persuasion and drive business outcomes.

NorthSide advised the business and marketing team to focus on the taste of Havmor ice-creams & desserts, build a clear band archetype, and helped identify and use a local-cum-national celebrity and tie-up with an IPL franchise. As strategy and execution partners, the NorthSide also team worked alongside the client marketing team, creative agency, production house and media agency to execute and roll out a comprehensive campaign, which included PR, TV, digital, print, point of sale and special IPL -celebrity packaging to drive the brand and business outcomes.

Strategy & execution partners and advisory: NorthSide

Creative agency & production: Calculated Chaos & Green Chutney Productions

We are NorthSide. A strategy and execution company that partners with young businesses in their start-up and scale-up journey to help build robust brands, develop differentiated products and transform business models.

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