Insights In Action
Havmor wanted to leverage the IPL season to drive brand salience, brand persuasion and drive business outcomes.
NorthSide advised the business and marketing team to focus on the taste of Havmor ice-creams & desserts, build a clear band archetype, and helped identify and use a local-cum-national celebrity and tie-up with an IPL franchise. As strategy and execution partners, the NorthSide also team worked alongside the client marketing team, creative agency, production house and media agency to execute and roll out a comprehensive campaign, which included PR, TV, digital, print, point of sale and special IPL -celebrity packaging to drive the brand and business outcomes.
Strategy & execution partners and advisory: NorthSide
Creative agency & production: Calculated Chaos & Green Chutney Productions