Small things make a big difference

Tata Consumer Products was looking to scale up a first-in-category, innovation Tata Salt -Immuno, which was a zinc-fortified salt variant that helped in building immunity.

NorthSide identified a key insight- small things make a difference-Chhoti chhoti cheezon se bahut faraq padta hai, conceptualised and fully executed the positioning by developing a TV and digital campaign.

The execution helped break the clutter and drive persuasion in quantitative consumer testing.

Credits:

Insights, positioning and end-to-end creative execution: NorthSide

Production: Prime Focus Technologies