Insights In Action

Helped identify ‘speed of action’ as an important variable

In the cluttered category of mosquito repellents, where most players play on the proposition of ‘power’, NorthSide helped identify ‘speed of action’ as an important variable that would allow the brand to differentiate.

This insight was taken forward using ‘study moments’ as an occasion to own and executed with agency partners.

We are NorthSide. A strategy and execution company that partners with young businesses in their start-up and scale-up journey to help build robust brands, develop differentiated products and transform business models.

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