Insights In Action

Identified ‘nose’ care as a potential opportunity

NorthSide helped identify the opportunity to create and market products that take care of the ‘nose’ area for women, which is an underserved market, as well as a neglected part of the woman’s face.

It then helped develop a claim on blackhead removal for the nose strips product of the brand, which was marketed using BTL and ATL across traditional media, digital and social media and e-commerce.

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