Insights In Action
NorthSide helped identify the opportunity to create and market products that take care of the ‘nose’ area for women, which is an underserved market, as well as a neglected part of the woman’s face.
It then helped develop a claim on blackhead removal for the nose strips product of the brand, which was marketed using BTL and ATL across traditional media, digital and social media and e-commerce.
We are NorthSide. A strategy and execution company that partners with young businesses in their start-up and scale-up journey to help build robust brands, develop differentiated products and transform business models.